
Meta Has 10 Million Advertisers. Billboards Have 200,000.
Meta has 10 million advertisers. Out-of-home has 200,000. The gap was never demand. Here is what happened when a billboard company let small businesses in.
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Meta has 10 million advertisers. Out-of-home has 200,000. The gap was never demand. Here is what happened when a billboard company let small businesses in.

One day on a billboard is a start. Seeing you again is what sticks. Business ads now earn 10% back as Cake, so your next ad costs less.

Put your ad on a whole Shell petrol station forecourt for £30 a day. 89 forecourts, most with 6 to 12 screens, recently about 11,000 plays a day. Here are the real numbers.
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